Archive for 'Tag Archives: 'marketing''

You own your brand, but who does it really belong to? Not You!

You own your brand, but who does it really belong to? Not You!

In the ancient times epic battles were fought to gain physical territory and wealth, today those [...]

The Power of Content Marketing

Is is possible engage with your customers without selling anything, yet generate value? Yes! Content marketing [...]

Three Disastrous Competitive Strategies to Avoid

Three Disastrous Competitive Strategies to Avoid

We don’t really have a choice, either we come up with a strategy for ourselves or [...]

Recap: SmallBiz Lunch and Learn – Technology and Social Media

Recap: SmallBiz Lunch and Learn – Technology and Social Media

Hawaii Business magazine holds quarterly lunch workshops tailored to small businesses. This month’s topic discussed social [...]

Have you searched yourself on the web?

Have you ever searched yourself on the web lately? It is highly possible that online search [...]

HTA at Work

For most of the past decade, I’ve worked in journalism—first as a jack-of-all-trades freelancer, writing for [...]

Doing Business in Japan

For the first-time visitor to Tokyo, it’s hard to miss the level of interest Japanese people [...]