Education Hawaii Small BusinessWritten by Stacy Yuen Hernandez On 16 March 2012
Holoholo delivers fresh produce to your school or business

Parents of school-aged children know all too well the fundraising options of cookie dough, candy, Portuguese sausage and other less-than-healthy treats. But two moms have gotten together to offer a healthier option.

Jill Nordby and Shannon Hirose-Wong are offering schools a new way to fundraise through Holoholo General Store, their mobile produce marketplace.

“We offer fresh produce and other items such as cage-free eggs from local farms and fresh bread from local artisans,” says Nordby. “We want to promote healthy living for the people of Hawaii while supporting the local community and environment.”

Just how does it work?

Holoholo delivers pre-ordered produce bags to your school or business every other week, while giving back 10 percent of the proceeds to participating schools. Holoholo selects the bag’s contents and customers receive a reusable bag filled with a mix of vegetables and fruits, along with a recipe utilizing produce from the bag.

“For example, the small bag in a recent order included mixed lettuce, cauliflower, beets, avocado, long beans, red potatoes, crimini mushrooms, Maui sweet onion, pineapple, fresh dill, zucchini, lemon and papaya,” explains Nordby. Produce bags come in three different sizes: Mini ($23), Small ($43) and Medium ($53).

Nordby says Holoholo also has a new concept on the horizon – “Da Truck.”

“Remember the yasai (vegetable) truck that came through the neighborhood selling fresh, local veggies? ‘Da Truck’ is a similar concept,” she explains. “Think of it as a neighborhood marketplace on wheels, offering fresh produce, eggs and dairy items from local farmers, as well as food from local food sources and eco-friendly items made from local artisans.”

For more information on Holoholo General Store, visit, e-mail or call 281-6141.

Photo courtesy: Holoholo General Store

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About Author

Stacy Yuen Hernandez

Stacy Yuen Hernandez is a writer for Hawaii Business magazine. A former writer/editor for The Honolulu Advertiser, Stacy has also worked in radio and TV news in the San Francisco Bay area. She possesses a Journalism degree from San Jose State University and a Juris Doctorate from Santa Clara University School of Law.

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I loved reading about this idea. What's interesting is this idea was the brainchild of @KulaFields, which I believe Jill Norby was an employee. @KulaFields is a home delivery of local fruits and vegetables based in Maui and Oahu. I love this idea of giving back to the community, locally owned company inspiring children and their families to eat locally grown fruits and vegetables.